From AI to Creativity: These are the ToyTrends at Spielwarenmesse 2026

Visit Spielwarenmesse from Tuesday, 27 January to Saturday, 31 January 2026

The international TrendCommittee of Spielwarenmesse, with its many years of expertise, has identified two key ToyTrends: The first trend, “AI Loves (to) Play”, demonstrates how innovative technologies are reshaping play, while the second trend, “Creative Mindfulness”, focuses on creative approaches for mindful experiences. Inspiring product examples will be showcased to trade visitors in the Mitte entrance area! More Information

Specials with Market and Trend Potential

At the centrally located Mitte entrance, the Toys for Kidults Special takes centre stage. The New Product Gallery in Hall 3A presents innovations in various showcases, while the adjacent ToyAward recognises innovations in six categories, providing additional visibility for winners and nominees. In Hall 7A, the Sport, Leisure, Outdoor Special invites visitors to try out products and take part in activities. See all highlights

Inspiration for Business and Networking

The RedNight on Thursday evening has established itself as the ultimate networking event in recent years and will take place again this year. In the LicenseLounge, the LicenseTalks provide insights into the licensing market. On Friday, the Game Inventors Convention offers creative minds from the gaming scene a platform to present their prototypes to publishing editors – including a networking party in the evening. See the full programme

Secure your e-Ticket!

Buy your e-ticket online! Experience the Spirit of Play live in Nuremberg. Meet well-known brands, trendy start-ups, buyers from major chains and independent retailers. Buy ticket now

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Source: Spielwarenmesse 

Prague, November 30, 2025