Milan – Epta – Independent global player and leader specialised in commercial refrigeration – returns as a key exhibitor @HostMilano, the biennial benchmark event for the international hospitality industry. At booth A35/A43 – B36/B44, Hall 14, Epta unveils Alba, its new display case representing the dawn of a new refrigeration, with pioneering solutions for the Food & Beverage and Ho.Re.Ca. sectors.
During the 44th edition of the show, held at Fiera Milano Rho, Epta offers a sneak preview of the new Alba 43 and Alba 45 models, part of the Iarp brand portfolio, ahead of their official market launch in 2026. These next-generation, negative temperature display units, the natural evolution of the iconic Glee line, embody future-proof refrigeration solutions, born from a regenerative manufacturing philosophy that minimises environmental impact, perfectly in tune with the vision “Beyond Innovation. The Epta Sustainable System.”
IARP ShapES the Future of Ice Cream THROUGH TIME
A pioneer since its inception, Iarp revolutionised the ice cream market in the 1980s by introducing an entirely new display concept, the first ever vertical negative plug-in cabinets. More than forty years on, the brand reaffirms its leadership in frozen dessert preservation, ushering in a new technological era built on enhanced visual merchandising, energy efficiency and sustainability.
At the booth, visitors are invited to discover the Alba 43 and Alba 45 display units, presented in static and ventilated versions respectively. These new models stand out for their superior product visibility, thanks to an expanded glass surface and a larger Total Display Area (TDA), as well as an increased storage capacity, up to +40% in the ventilated version.
The latter also introduces one of the most significant innovations: for the first time, the condensing unit is positioned in the lower section of the cabinet. This new layout of the technical components is designed to enhance the cabinet’s energy efficiency through optimised airflow management.
Another first for the ice-cream world is the Easy Feel tub, designed for effortless assembly and removal of the Easy Shelf trays, improved hygiene and advanced antibacterial treatments.
Sustainability and DigitaliSation at the Core
Epta continues its journey toward industrialising circularity, first initiated with UNIT, translating the Group’s vision into a new generation of display cases that embody sustainability. Natural refrigeration using R290, a hallmark of the Group, is now coupled with guaranteed energy efficiency and a careful selection of alternative materials.
Optimised to deliver greater capacity without increasing footprint, the Alba displays maintain their Class C energy performance, while integrating sustainable raw materials, including plastics with partially recycled content, some derived from production waste, which account for around 40% of the internal tub.
Moreover, the Alba 43 and Alba 45 models are compatible with LineON, the digital solution within EptaService’s LifeCycle Program. This system enables 24/7 monitoring of key parameters such as temperature and energy consumption, ensuring consistent product quality, optimising overall efficiency and even providing geolocation and theft-alert capabilities.
“Alba was born from an in-depth analysis of the competitive landscape and evolving market trends, which enabled Iarp to identify new opportunities to combine quality, flexibility and visual impact, without compromising on sustainability,” explains Norman Sarabelli, Product Marketing Manager at Iarp.
“With Alba, Iarp – a brand of the Epta Group – introduces a solution that redefines industry standards by blending energy efficiency with sustainability. Its enhanced merchandising capabilities offer clients a genuine competitive edge, maximising ice-cream profitability throughout the year and supporting true market deseasonalisation.”
EptaConcept Reinvents Pastry BarS
The latest innovations are showcased within an exhibition space which embodies Epta’s excellence as a Fully Integrated Provider, combining custom solutions, turnkey services and the combined expertise of EptaConcept, Eurocryor and Iarp.
A dedicated area of the booth, designed by the multidisciplinary EptaConcept team and born from the collaboration between Eurocryor and Iarp, recreates the welcoming and refined atmosphere of a modern pastry bar. Fully operational and managed by the catering team, it invites visitors to enjoy an array of snacks and sweet creations. Here, cutting-edge refrigeration solutions meet sophisticated design in harmonious configurations that go beyond aesthetics, delivering functionality, flexibility and bespoke solutions for every food category. The result is remarkable performance in both visual appeal and profitability, tailored to the needs of specialised boutiques.
In this evocative setting, shaped by creativity and the versatility of Epta’s solutions, the perfect preservation of beverages, artisanal preparations and desserts comes together with meticulous attention to detail, offering visitors a truly immersive and engaging experience.
Source: Touchpoint Commerciale
Prague, November 3, 2025
