The German discount powerhouse started testing a loyalty scheme in Scotland and has sent out 4m “smarter shopping” cards by direct mail, through newspapers and via its 90 Scottish stores.

Lidl has begun testing a loyalty scheme in Scotland as the discounter tries to keep up the pace of growth in the face of a fightback by major supermarkets.

Lidl, which has about 620 stores in England, Scotland and Wales, said the smarter shopping card was not a loyalty card as it did not rely on building up points over time and the grocer would not be collecting data on shoppers or asking for contact information.

 

Source: www.theguardian.com

Prague, 24 August 2015